03.02.12 | Gray D. McCord
In his follow-up to Design Language 101, Part 1″, we provide information that executives responsible for product development can use to better understand how Design Language benefits engineers.
... read more
M3 publishes an informational design journal article about once a month. If you would like to receive it, please fill out this form and you will be added to our distribution list.
Please enter your first name, last name and email to receive the journal. You may optionally enter your Company name if you would like. M3 respects your privacy and will not share this information with third parties. You may unsubscribe at any time.
12.13.11 M3 Research
If you’ve been paying any kind of attention to the news over the past few months, you will almost certainly have heard about Nest, a new kind of thermostat from former Apple veteran Tony Fadell and his team.
... read more
09.20.11 M3 Reseach
In my 15-year career working as a researcher, designer, and strategist, my focus has been on helping business leaders break new ground. I have worked with the full spectrum of technology-based companies, ranging from Silicon Valley to Wall Street, and while I have been part of some true breakthroughs, I have also witnessed my fair share of failed innovation.
... read more
07.12.11 Gray D. McCord
Let’s get this out of the way right now: I am an engineer. I’m also going to admit that for many years, my understanding and appreciation of the value of Industrial Design and Design Language was minimal.
... read more
06.07.11 John Bernero
When choosing between product directions, should you choose the simplest, the cheapest, the most reliable, or the one the CEO likes the best? If you picked any of these you might as well have chosen blindfolded.
... read more
04.29.11 Tony Gatica, P.E.
In recent years there have been a few TV shows that focus on outdoor survival. During these shows the star, a survival expert, is dropped off in some remote region of the world with three items: a camera, his survival skills, and a trusty multi-tool.
... read more
03.31.11 Walter Carver
The odds of a major league baseball game ending with a "walk-off" are about 1 in 11. So why is it that most development schedules expect a game ending home run to succeed?
... read more
02.28.11 Gray D. McCord
It’s not how much you spend on product development that’s important. It’s how the money is spent that counts the most. If exceptional Return on Investment (ROI) could be guaranteed merely by spending more, then those with the most to spend would always have the greatest success. Yet we know from observation that this is not the case.
... read more
01.31.11 Gray D. McCord
It was 2AM, and Homer’s Blackberry sounded like a tomcat in a pitbull kennel.
... read more
12.22.10 Tony Gatica, P.E.
Why do the team members at best-in-class product development firms constantly write everything down during product development discussions? If it seems that our pens never stop moving, don’t be alarmed: it’s simply to make our customers successful.
... read more
